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How to say 'No' (without being awkward about it)
I've had lots of practice at saying 'no'. I'm not just talking about the 'should-we-use-an-exclamation-point-here' questions. I mean the 'will-you-sponsor-my-gumboot-throwing-team/donate-to-my-aunt's-knee-surgery/speak-at-our-event-for-free' kind. The types of questions that make some decision makers chuckle uncomfortably, clap their hands once, say they'll look at it and rush for the door, giving me a side eye on their way out that says, 'handle this, will you?' Because sayi
Nov 13, 20252 min read


How to stand out to your Millennial and Gen Z consumers
Here are three comms actions you can take.
Jan 11, 20241 min read


What are you doing to help build trust in your pet business?
Some lessons about building consumer trust - from two daycare dads.
Jan 11, 20242 min read


Writing your About page
Writing your About page can be painless...no, really.
Jul 3, 20232 min read


Rebranding or redesigning your website? You need to read this.
Your brand voice is just as important as your logo and colour palette. Here's why.
Jul 3, 20232 min read


What’s the easiest way to proofread a document?
Looking for tips to make proofreading a helluva lot easier? You've come to the right place.
Jul 3, 20232 min read
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